She told BBC Radio 5 live the site was growing by 250,000 followers a week and getting 3.5 million “likes”, shares and comments on its media fx choice review every day. “That’s a type of content that lends itself to social media, whereas it was never a lever that Loaded or Zoo could pull.” LADbible Group has a global audience approaching a billion, with a global reach of 658 million.
According to the 2022 Reuters Institute Digital News Report, 68% of Tiktok users are aged between 18 and 34. Ladbible told Press Gazette last year that its group’s brands collectively reach two-thirds of this demographic in the UK. The publisher has come a long way since 2012 when it began as a Facebook page posting quick, shareable user-generated content. But while light-hearted, amusing and downright bizarre stories are still key to its offering, harder news is also part of the mix.
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The publisher has come a long way in a short time, once a Facebook page in the void left by the collapse of lad mags, epitomised by weekly features such as Cleavage Thursday or Bumday Monday, which are purged from the archives. At the time, social community Everyday Sexism said LadBible exuded “a culture of misogyny sickeningly disguised as ‘banter’.” Ladbible Group’s female-focused brand Tyla, for example, has seen success posting Tiktok features tied into news stories.
It seems a simple concept, yet it has captured the imagination of millions of people and now boasts an estimated net worth of around £6 million. James Brown, pioneer of the Lads’ Mag concept as founder of Loaded, is an admirer of The LadBible and is excited by the wide range of content. He started his own male-skewed Sabotage Times site in 2009 and it now generates two million page views per month.
Following the Queen’s death, Tyla posted a video of images of the Queen overlaid with “inspiring” facts about her life which Tyrrell says garnered over a million views. Entertaining viral video content, much of it user-generated, helps the publisher build up its followings when accounts are first launched, says Rebecca Tyrrell, Ladbible’s group Tiktok and Instagram lead. Since launching on Tiktok in 2019, Ladbible Group has grown to become the biggest news publisher on the platform, with almost 46 million followers across the group’s accounts. Despite being founded by Leeds University student Alexander “Solly” Solomou in 2012 – two years after Unilad – it wasn’t long before LADbible caught up to its big brother. Both publishers competed to corner the banter-industrial complex of the mid-2010s, which usually meant seeing who could be first to publish viral articles about Game of Thrones and chicken nugget festivals.
The huge commercial appeal of the brand has seen Lad Bible working with an ever-growing number of brand partners. We are AMV BBDO – a creative agency full of talented, hard-working, down-to-earth people who obsess about creating Big Ideas that 𝚛̲𝚎̲𝚊̲𝚕̲ people… Among a slew of celebrities getting behind the campaign was former vice president Al Gore, the first honorary citizen of the isle.
Turner claimed that modern young men are happy to celebrate the achievements of women and “more happy and confident about being emotional”. 65Twenty, the company that has built The LadBible into what it is now, is run by Alexander “Solly” Solomou, who developed the project as a business management student at Leeds University. The LadBible’s director Arian Kalantari, also 24, joined him in 2012. Here was a website that had overcome highly misogynistic origins to become a globally influential youth media brand, with 25 billion video views and nearly 1 billion likes.
ExtinctLADbible launched ‘Extinct’ in August 2018 to tackle the global problem of wildlife extinction, particularly drawing attention to the impact of human action on declining numbers. The campaign comprises stories from around the world confronting the social platform’s audience with the issue first hand. The campaign reached over 70 million people worldwide, achieved over 22 million video views online and included an exclusive partnership with the British Government 28 that was concluded about the time of the IWT Conference.
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- Currently, LadBible commands 32 million LadBible.com site visits per month, as well as a global social media audience of 33 million.
- The LadBible was founded in 2011 by Alex Partridge, who quickly sold it and set up rival Unilad, which has more than 9.3 million Facebook followers of its own, is aimed at university students and strikes a notably more laddish tone.
- Among a slew of celebrities getting behind the campaign was former vice president Al Gore, the first honorary citizen of the isle.
- It was an instant hit, attracting more than 75,000 interactions.
Thanks to the website’s early content, the petri dish of rape culture received a massive antibiotic dose in 2012. Under Bentley, Harrington and Quinlan’s leadership, Unilad had grown from an obscure Facebook page into a new media success story. By 2016, Unilad had 11.5 million likes on Facebook and was one of the platform’s most engaged-with pages, rivalled only by its nemesis, LADbible.
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After Estelle Hart got the first incarnation of Unilad shut down, her friends made her an apron. Printed on it were the words, “Thanks for shutting Unilad down, you bitch” – one of the abusive tweets directed at her after she led a public campaign against the site in January of 2012. From the unique to the everyday, we offer a global outlook through a local lens. It doesn’t talk down to its audience, it speaks their language. It’s informed (the mate you want on a pub quiz for a sports round), passionate and funny. SPORTbible inspires its audience through amazing stories within sport.
Today’s Top Page Views
From LADbible, the second biggest news site in the UK, to SPORTbible, what is price action in forex the UK’s number one website for sport, each of our brands offer unique content tailored to a social generation and span multiple verticals including pop culture, gaming and tech. Trash IslesLADbible’s biggest awareness campaign to date, ‘Trash Isles’, was designed to highlight the global problem of plastic pollution in oceans. Specific marketing-led content and campaigns reached a combined audience of 207,004,114, and generated 58,464,201 video views, gaining over 2,030,910 engagements. In the past year, perceptions of LadBible have shifted, redefining what it means to be a media brand today, driving diverse content stands from user-generated to original videos and engaging editorial that drive unprecedented reach and scale. The LadBible was founded in 2011 by Alex Partridge, who quickly sold it and set up rival Unilad, which has more than 9.3 million Facebook followers of its own, is aimed at university students and strikes a notably more laddish tone.
- Now, there’s a new campaign running on the site, called Free To Be.
- These days, the website itself looks much the same as it ever did, with Unilad pumping out viral news and videos.
- Ladbible told Press Gazette last year that its group’s brands collectively reach two-thirds of this demographic in the UK.
- Curating and creating engaging content that captures the vibrancy and the unique wit of Irish culture.
Whereas a traditional newsroom is arranged into desks dedicated to health, education or business, staff at The LadBible’s office specialise in social media platforms; Facebook, Twitter, Snapchat, Instagram, Vine, YouTube. In scarcely six years, Unilad went from a national pariah to a new media success story, before drowning in a wash of creditors’ invoices and unpaid tax bills. If there’s one positive to come out of this sorry tale, it’s that the website helped to kick-start the fourth wave of feminism here in the UK, galvanising activists to begin kelly capital growth investment criterion organising on university campuses.
Harrington and Quinlan launched a new media and technology business called Iconic Labs, affiliated to Manchester stem cell research company WideCells. Bentley, Harrington and Quinlan all declined interview requests for this story. Sam Walker, 28, is a freelance video director who worked for Unilad on projects involving clients like Red Bull and Aldi. When his unpaid invoices started mounting in the summer of 2018, at first he didn’t see any cause for alarm. “I stupidly brushed them off and thought I’d chase them up on invoicing day,” he says. Radio 4’s Woman’s Hour, The Guardian, BBC, Huffington Post and the Independent covered the story, situating it within the bubbling ferment of “lad culture” on university campuses.
Positioned LadBible as credible multifaceted youth media brand that can act as a voice of young people and drive discussions around uncomfortable topics. The campaign highlighted the brand’s ability to take issues we knew young people cared about and spoke to them in a way that resonated with them. LADbible is a social media and entertainment company based in London and Manchester, United Kingdom. It was time to listen to the audience that was quickly approaching 40% women, notably now with women sharing more LadBible content than men. Among its research efforts, it took to Instagram to ask the audience which issues they care deepest about.
Buying the competition would appear to be a shrewd business move. UniLAD was described in reports as being a “very good business”, which was paying too much money for personnel. They have created a relationship with their audience – they understand what they want and keep on giving it to them, time after time. Readers have not simply cancelled their FHM subscription and headed to The LadBible. “Most of them were at school, probably junior school, when FHM was selling 700,000 copies,” said Turner. Some 85 per cent of The LadBible’s traffic is by mobile phone.